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Colgate Launches New Oral Care Line

Teams up with pop group One Dimension for launch.

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By: TOM BRANNA

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Colgate-Palmolive and One Direction (1D), a pop group, have formed a duet to add some fun to daily brushing routines. As part of the company’s recent collaboration, Colgate will feature 1D front and center on three oral care products, available exclusively in the U.S., so fans can brush along with their favorite pop band. “As the global oral care leader, Colgate continues to offer solutions to help improve the oral health and well-being of consumers, ...

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